Social Media Workshop for Small Businesses
Next Event: 20 November 2019, 10am-12pm
DRIVE Marketing, The Workshop, 32 – 40 Tontine Street, Folkestone CT20 1JU
Our workshop is ideal for business owners and their employees to learn the fundamentals of social media marketing. This is a starter training course and where we will be teaching small businesses the key tools to promote themselves online, from optimising your profile to using targeted paid ads.
Our workshop is priced at £75 per person will include:
Optimising Your Business Profile
Whether you want to use Facebook, Instagram, Twitter, LinkedIn, Pinterest or another, we'll give you advice on how to best represent your brand on social media.
What Type of Content You Should Use
Discover which post types are more suitable to your business than others – stories, carousels, canvases, gifs, live video and more. We'll also give you tips and tricks on how to make it easier to create and upload.
Basics of Paid Advertising
We will explain the benefits of using paid ads and discuss potential worries so you can set up ads with confidence.
How to Measure Success and Act Upon It
We'll look at how to read analytics to monitor engagement rates, impressions, cost per clicks and more, and use the statistics to improve your next social media campaign.
The Importance of Customer Service
Learn how customer service influences your brand on social media, through instant messaging, reviews and user-generated content.